THE DIVERT STORY

The 60s and 70s were revolutionary times defined by exploration, creativity, social justice and more. It is also when Action Sports started gaining popularity in the states with surfing that quickly made its way to the streets with skateboarding and eventually to slopes with snowboarding.

IN FACT, THE ACTION SPORTS LIFESTYLE IS MORE THAN JUST THE SPORTS. IT IS MADE UP OF A RICH, VIBRANT CAST OF CREATIVE CHARACTERS AND CULTURES THAT SURROUND THE SPORTS.

MUSICIANS

Just about every person that participates in action sports is fueled by music to give them the courage and energy to pursue the next level of progression.

ARTISTS

Designers create innovative apparel and equipment while artists make it mean something by allowing the participants to express their unique style.

PHOTOGRAPHERS & VIDEOGRAPHERS

And you know what they say, if you didn't get in on camera, it didn't count. Capturing the experiences and sharing them with the world helps inspire and encourage others.

IN FACT, THE POSITIVE LIFE-LESSONS THAT THE ACTION SPORTS LIFESTYLE TEACH ARE EXACTLY WHAT THE WORLD NEEDS RIGHT NOW. LESSONS LIKE RESILIENCE, CREATIVITY, INDIVIDUALITY, A THIRST FOR PROGRESSION AND AN APPETITE FOR CALCULATED RISK.

These lessons produce a community that is creative, empowering, inclusive, loving and progressive.

The Action Sports Lifestyle teaches you that you are going to fall and shows you that your friends, and even people you don't know yet, will be there to pick you up so you can go for it again.

As long as you're true to the lifestyle, you will always belong in Action Sports and at DIVERT.

FOUNDERS STORY

DIVERT’s Founders, Zach and David, were grade-A hellraisers when they were kids. While their youth was not riddled with family or financial hardships, they did find themselves hanging out with the cops, being close to drugs and gang life and generally going down the wrong path with the wrong people.

Luckily for them, they were both DIVERTED by Action Sports. Unlike other sports and hobbies, there’s an indescribable and overwhelming feeling that comes from overcoming fear and landing a trick for the first time. Chasing that feeling would become a lifelong pursuit for them.

Contrary to popular belief, sticking with their boards didn’t make them deadbeats. In fact, they stayed out of trouble, excelled in school and both landed at CU Boulder where the initial seed for DIVERT would be planted.

Zach was in an entrepreneurship class where the professor gave a provocation of, “Think of a time that something had a positive impact on your life, and if more people could have it, that would be a great place for you to start a business.”

BAM it hit him like a hard slam on pavement, the Action Sports intervention he experienced was a privilege that the majority of people were unable to experience. In that moment, he knew something must change.

On the other side of campus, David was an All-American snowboarder and on the road to pursuing a professional skateboard career; all while studying architecture.

David was grateful to be studying, riding and finding purpose and passion in his life. He knew picking his board was the only reason he had gotten there because some of his hometown friends had headed down a different path.

Zach took the provocation to heart, and started the business plan for DIVERT.

David pursued many start-up ventures in and around Action Sports and culture until one day their parallel lives finally crossed… at a Phish concert of all places.

Stuck in the rafters, disengaged from the show, they knew the industry they loved was broken, and more importantly, that they could do something about it.

At DIVERT, we know that Action Sports and Creative Education teach incredible life lessons like creativity, individuality, motivation, resilience and more.

We believe that they have the power to inspire anyone and DIVERT their attention away from negative influences and towards a positive, supportive, welcoming community of creative doers in the Action Sports Lifestyle.

Our mission is to make the Action Sports Lifestyle more accessible to everyone, especially underserved youth and underserved communities so anyone can be empowered to.....

CULTURAL COMMITMENTS

To support our mission, we abide by 6 Cultural Commitments that represent the best values of the Action Sports Lifestyle and drive every decision we make at DIVERT:

LOVE

We believe that love can overcome any obstacle, resolve disconnection and division, and guide us to personal and communal fulfillment.


INDIVIDUALISM

We believe that in every person is a unique energy, expression and gift that they were given to positively change the world. We strive to help every person find that expression, bring it into the world, and contribute it to the greater community to push all of humanity forward.

CREATIVITY

We believe that ideas should be set free, and not bound by conventional wisdom. We look to help everyone find their unique creative outlet and nurture it.

PROGRESSION

We inspire people to grow by first encouraging them to look inwards, and strive only to improve on the person they were yesterday.

INCLUSION

We believe everyone should have equal opportunity to pursue their dream and "Achieve Their I'mpossible"


RESILIENCE

We believe that falling down is the exact point where we grow, the most important thing is that we learn from our failures and we get back up and try again... every time.

WHAT WE'VE BEEN UP TO

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